Mon 07 Mar 2022

Deadline: Sat 19 Mar 2022

Assistant Manager, Consumer Engagement & Digital Marketing

• BRAC Dairy and Food Project
• Head Office, Dhaka, Bangladesh

Full-time.

As per organization policy.

Apply

Average monthly salary for this position

MAWbiz Salary Guide

Gender

• Both males and females are allowed to apply

Organization Type

• NGO

Number of hires for this role

• N/A

Benefits

• Health and Life Insurance, Festival Bonuses, Contributory Provident Fund, Gratuity and others

Academic Qualifications

• The candidate should have Bachelor's degree in Business Studies, Marketing, and other relevant disciplines with a minimum CGPA 2.00 or 2nd division/ class or equivalent result in all academic examinations from any recognized institution.

Experience Requirements

• 3 years

Additional Requirements

• Presentation and public speaking skills
• Interpersonal skills
• Strong interpersonal, leadership and writing skills
• Problem analysis and problem-solving
• Good written and oral communication skills
• Ability to contribute effectively as part of a team, flexibility and multi-tasking
• Strong knowledge of Programmatic, Google Analytics, YouTube, Facebook, Instagram.
• In-depth understanding of digital media principles, creative best practices, ad formats, media planning and buying.
• Innovative thinker with experience creating and managing strategies and digital platforms
• Dealing with complex environment ability to solve them
• Customer service orientation
• Ability to identify narratives that will maximize engagement
• Proactive, highly motivated and able to use initiative to a significant degree
• Demonstrated ability to work in a team and to develop networks and collaborations accordingly

Job Responsibilities

JOB PURPOSE


• To assist in the planning, execution and optimization of online marketing efforts by developing and executing effective communication and media relations programs to increase company and brand awareness. 

KEY RESPONSIBILITIES

• Execute various activities & processes via internal and digital communication tools as per approved Marketing strategy.
• Utilize internal and external initiatives, publications and events to communicate and strengthen the corporate brand, including but not limited to newsletters, greeting cards, brochures, and other promotional and gift materials.
• Ensure understanding, implementation and proper adherence of Corporate Brand Guideline and monitor the usage and Brand in Communications across the group in line with Corporate Brand Guideline.
• Develop and drive implementation of Enterprises’ Communication Guideline.
• Plan, develop and execute Enterprises’ digital/ online marketing strategy to include online, news media, web, e-commerce and Search Engine Optimization (SEO) to drive the business forwards through key marketing channels.
• Manage online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, creating brand advocacy, and search marketing.
• Enhance corporate image in Digital, Social and News Media platforms and ensure that all marketing initiative in digital platforms is being executed effectively, cost-efficiently and as per priority.
• Customer Relationship Management over phone, social media, email and other channels.
• Manage the security and smooth functioning of digital assets such as websites, domain, hosting, social media and other accounts etc.
• Complaint Management and solving complaints with cross-departmental help.

SAFEGUARDING RESPONSIBILITIES

• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
• Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.
 

Job Description

BRAC is an international development organisation founded in Bangladesh that partners with over 100 million people living with inequality and poverty globally to create sustainable opportunities to realise potential.
Are you passionate about business and social change? Do you have innovative ideas about how markets can work for development? Are you enterprising, innovative, do you think differently? BRAC Enterprises support people to become self-reliant. Aarong celebrates the skills and traditions of artisans, Aarong Dairy links small-scale producers, often with just a few cows, to commercial markets, BRAC Seed provides seeds to millions of farmers in rural areas. Enterprises are diverse and always evolving, but with the same goal - ensuring everyone has a livelihood. Get deep into products and their impact on peoples’ lives. Innovate for impact. Join BRAC Enterprises.

Contact Information

BRAC Centre, 75 Mohakhali, Dhaka-1212

Tel: 02222281265

E-mail: info@brac.net