Asiatic 360

After becoming Asiatic MCL with only 8 employees and pitching to brands for advertisement, the chairman felt that advertisement by itself cannot be complete without other relevant fields in communication. So, what were the relevant activities? Advertisement has a creative department, media department, production department and a research outfit to name a few. Each of these are full activities by itself. So in a creative agency, assuming that someone working as a copywriter, planner or in... Read More

After becoming Asiatic MCL with only 8 employees and pitching to brands for advertisement, the chairman felt that advertisement by itself cannot be complete without other relevant fields in communication. So, what were the relevant activities? Advertisement has a creative department, media department, production department and a research outfit to name a few. Each of these are full activities by itself. So in a creative agency, assuming that someone working as a copywriter, planner or in servicing will know about media is not fruitful. For that, media should be a separate independent company. Exactly like that, there should be a separate production company for someone who is producing. When it goes to events, it should be a separate full-fledged company so that proper attention can be given to create successful events. Therefore, every department emerged as independent entities.
 

After becoming Asiatic MCL with only 8 employees and pitching to brands for advertisement, the chairman felt that advertisement by itself cannot be complete without other relevant fields in communication. So, what were the relevant activities? Advertisement has a creative department, media department, production department and a research outfit to name a few. Each of these are full activities by itself. So in a creative agency, assuming that someone working as a copywriter, planner or in... Read More