Lotto Shoes, Green Road Branch

Sports clothing was the company's next venture. In the first 10 years, Lotto focused on the Italian market and became a product leader in tennis. During its first decade, corporate strategy concentrated on making tennis footwear and clothing, and early on sponsored big names from the professional tennis circuit.

Sports clothing was the company's next venture. In the first 10 years, Lotto focused on the Italian market and became a product leader in tennis. During its first decade, corporate strategy concentrated on making tennis footwear and clothing, and early on sponsored big names from the professional tennis circuit.