SMC Enterprise Ltd.

Social Marketing Company (SMC) began its journey in 1974 as a pioneering project aimed at addressing Bangladesh’s rapid population growth. Initiated by the US-based INGO, Population Services International (PSI), under an agreement with the Government of Bangladesh and USAID, the project quickly gained traction. By 1990, following its significant achievements, it transitioned into a nonprofit private limited company governed by a voluntary Board of Directors.To manage its expanding and... Read More

Social Marketing Company (SMC) began its journey in 1974 as a pioneering project aimed at addressing Bangladesh’s rapid population growth. Initiated by the US-based INGO, Population Services International (PSI), under an agreement with the Government of Bangladesh and USAID, the project quickly gained traction. By 1990, following its significant achievements, it transitioned into a nonprofit private limited company governed by a voluntary Board of Directors.To manage its expanding and diverse operations, SMC established SMC Enterprise Ltd in 2014—a wholly-owned for-profit subsidiary—allowing it to effectively separate commercial ventures from its nonprofit mission.
Today, SMC stands as one of Bangladesh’s most impactful social enterprises and a key contributor to the national family planning program. It provides contraceptives to over one-third of all users in the country and markets a comprehensive range of health products, including oral rehydration salts (ORS), nutritional supplements, reproductive health items, and female hygiene products. Notably, it operates the largest ORS manufacturing plant in Bangladesh.
With ISO 9001:2008 certification and headquartered in Dhaka, SMC enjoys widespread trust among stakeholders and beneficiaries. According to DKT International's 2015 report, SMC was ranked as the world’s second-largest contraceptive social marketing program in terms of CYPs (Couple Years of Protection).
Over the years, SMC has had a profound impact—averting 16 million unintended pregnancies, saving 1.2 million children under five, and preventing 106.3 million DALYs (Disability-Adjusted Life Years). As per the 2014 Bangladesh Demographic and Health Survey (BDHS), a significant portion of contraceptive users—62% of condom users, 44% of pill users, and over 18% of injectable users—rely on SMC-branded products.
SMC continues to be the largest and most successful non-government partner of the Government of Bangladesh in its population control efforts. Its long-standing contribution to family planning, maternal and child health, and public awareness has played a vital role in achieving the country’s Millennium Development Goals (MDGs) 4 and 5, ultimately saving countless lives.

Social Marketing Company (SMC) began its journey in 1974 as a pioneering project aimed at addressing Bangladesh’s rapid population growth. Initiated by the US-based INGO, Population Services International (PSI), under an agreement with the Government of Bangladesh and USAID, the project quickly gained traction. By 1990, following its significant achievements, it transitioned into a nonprofit private limited company governed by a voluntary Board of Directors.To manage its expanding and... Read More